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In Spades

Style... in abundance

April 15, 2015

You’re Invited: Brunch at Vocabulary

April 15, 2015

Tiffany1

If you follow me on Instagram, you know I’ve been gearing up for a fabulous 60’s inspired shopping party, a la Breakfast at Tiffany’s, at Vocabulary Boutique.  If you’re in the San Diego area on April 19, please join me for brunch bites, champagne cocktails, beauty tips and shopping discounts as we toast fashion icon Audrey Hepburn.

Whether you need a new dress for summer weddings, a great outfit for the office, or an ensemble that can transition from day to night, I’ll be your personal shopper for the afternoon. I’ll also be giving style advice on how to create multiple looks with one item, and give you tips for what to pair with the items already in your closet.  Don’t miss it!

When
Sunday, April 19th
11:00am – 1:00pm
Where
Vocabulary Boutique
414 W. Cedar Street
San Diego, CA 92101
Click Here to RSVP

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Posted by In Spades
Filed Under: Fashion

April 14, 2015

Behind the Scenes with Vocabulary Boutique

April 14, 2015

When I first met Cecelia Church, I secretly hoped we would be become friends. Stylish, kind and creative, she curates the most amazing treasures for Vocabulary Boutique, the store she owns in Little Italy, San Diego.  Going on her fifth year of business, I chatted with her about where she finds inspiration, what it takes to run a successful business and what makes her tick.Vocabulary1

Tell me a little bit about Vocabulary.
Vocabulary is a chic boutique in Little Italy, San Diego. Independently owned. We carry men’s and women’s apparel, accessories, paper goods, and home decor. Our mission is to assist people in articulating their style. We are trained stylists who know that when you are wearing just the right thing, you feel a special joy. We want everyone to experience that joy everyday.

How did you come up with the name Vocabulary Boutique?
A lot of brainstorming: I wanted a name that stated that we had many tools for people to use to articulate themselves, a cousin came up with vocabulary and I came up with Articulate Your Style and I’ve never looked back. Together, its just perfect. 🙂
I think there is a big difference between a dress and necklace that are okay and a dress and necklace that are so perfect you can’t wait to wear them again and even if someone brought you 100 new options you liked, you would say, no thank you, I’m good, 🙂 I’ve got this! That is a perfect pairing and there is nothing like it.

Vocabulary4

What did you think your dream job was before your dream job found you?
I didn’t know but I dreamed about fashion design, art, styling and interior design. I always thought I would be a leader or entrepreneur.
The best part about owning your own boutique?
1. Building relationships with customers 2. Achieving wonderfully styled images for social media 3. Buying 4. Merchandising 5. Financial reports 6. Building and maintaining/inspiring a team… I love every aspect of my job. 🙂
What was the tipping point in your business that made you feel like it was going to thrive?
The first day we opened we had a good sales day. RELIEF. The first year we were open we exceeded the bottom line for continuance, deep sigh and hope for future. After 4 years I hoped for a 10-year lease. I think the 3rd year I began having confidence, and in year 5 I now think of ways to make it thrive and grow instead of just surviving.

Vocabulary2

What is the hardest lesson in business you’ve learned?
Get cash and credit when you don’t need it and staffing is really challenging.
What advice would you give to someone hoping to follow in your footsteps?
Create a plan to succeed in the best possible way. Know your bottom line and then dream up the best-case scenario. Visualize it and realize it.
Where do you see yourself/Vocabulary in 5 years?
I hope to have one or two more locations, a small amazing staff and to personally be focused on the buying, marketing and individual appointments with clients. I hope to have a child and continue to support my husband in his design work.
Favorite quote or personal mantra?
Do it or don’t it.
Try hard!
Show up.

VocabCollage1a

Favorite item in your wardrobe?
Oooh so many: I LOVE an off white strapless party dress that I bought years ago and get VERY excited to pull out for special occasions. I have several pair of shoes that make anything I wear feel that much more special, in particular a great pair of black/white woven strappy heels from Zara that elevate anything I wear to fabulous. 🙂
Three wardrobe items every woman should own?
Perfect pair of denim (fit, wash, cut all on point).
Perfect white tee and/or tank.
Perfect pump (comfortable so you wear it, fabulous so you wear it with almost anything).
What trend are you most looking forward to this spring?
The floral prints that are traditionally associated with spring are in abundance this year and particularly beautiful.
Favorite places to shop?
Vocabulary, J. Crew, Madewell, Nordstrom, Kate Spade, DSW.

VocabCollage2

Anna Wintour invites you to the Met Ball. Who do want to dress you, what does it look like and who do you want sitting at your table?
Rachel Zoe dresses me and sits at my table with Marc Jacobs, Audrey Hepburn, and Bill Cunningham. I’d like some other quality people at the table that care about one another and are good at socializing. I’m wearing a sheath or column dress in silk satin maybe… I will think more about this so maybe it can come true. I’m over the moon about the evening and trying not to spill my champagne. 🙂
Any guilty pleasures?
TV! Bravo reality shows until there is conflict and I have to turn them off. House of Cards, Girlfriends Guide, Sex and the City…
Where do you find inspiration, OR who is your style icon?
Where: Fashion magazines – current and vintage, style bloggers, ladies that shop at my boutique, Pinterest.
Who: Coco Chanel, Oscar de la Renta, Rachel Zoe, Tom Ford, you:), Conni Jespersen, Anda Ontiveros. I love real life fashionistas that dress for themselves in a way that is striking and well curated. I often drool over 70s styling.
If I didn’t own Vocabulary, I’d be…
A stylist and/or creative director for a designer or design firm. Or fashion editor for a lifestyle magazine.

Lead Image by Locale Magazine, Cecelia Photos by Krisnoff Photography, Close-ups by In Spades

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Filed Under: Fashion

April 6, 2015

70’s Stripes

April 6, 2015

Stripes5 Stripes11 Stripes10 Stripes1 Stripes2 Stripes3 Stripes4 Stripes6 Stripes8 I have no idea what possessed me to buy this top considering my aversion to exposed midriffs. It was just too fun to pass up. The 70’s vibe transports me to seaports or roller rinks but since I haven’t skated in years, the nearest slip won out. We were only able to capture a few images before the wind nearly blew me off the dock and we retreated behind two buildings. There’s something a little glamorous but also a little messy about the winded look. I like it.

Torn by Ronny Kobo top // Citizens of Humanity bell bottoms // Manolo Blahnik pumps

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Filed Under: Fashion

March 30, 2015

Pop of Pink

March 30, 2015

PinkClutch7 PinkClutch2 PinkClutch4 PinkClutch3 PinkClutch1 PinkClutch5 PinkClutch10 PinkClutch9 There’s nothing quite as classic as a crisp, button-down shirt. As I’ve grown older so has my collection. Refined and elegant, it seems to be the signature piece of many (think Carolina Herrera) and rightly so. It pulls any outfit together – ball skirts, dress pants, denim or shorts – and looks good at any age. I love this one with it’s transparent overlay paired with high waisted skinnies and a shocking pink clutch. Made from scuba material and faux leather, I absolutely couldn’t resist it’s fun colors for spring.

COS shirt // Mother Denim skinnies // Jimmy Choo pumps // 
Triple7 clutch from Vocabulary Boutique

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Posted by In Spades
Filed Under: Fashion

March 23, 2015

Bucketfeet

March 23, 2015

DancingBucketfeet Bucketfeet7 Bucketfeet6 Bucketfeet9 Bucketfeet10 Bucketfeet14a Bucketfeet11 I’m always on the hunt for new designers and brands, so when my sister bought me a pair of Bucketfeet I was immediately intrigued. The company was born out of a chance encounter between two strangers in Argentina who sketched a pair of shoes that launched a worldwide conversation. Based in Chicago, their mission is to support artists everywhere by including a different design on every shoe.  What I love about Bucketfeet, other than their whimsical designs and super comfy “massaging bubble” insoles, is that they bring people together through art and fashion.  The ability to share an artist’s story from around the world by incorporating it into the way I express myself is a creative conversation I will forever consider a privilege.  So, go forth and create.  Dive into awesomeness.  Start the conversation.


Zara blazer // J. Crew tee // Forever 21 sunglasses // 
Current/Elliott The Cropped Slouched jeans // Bucketfeet Mesa Sunset shoes by Kristy Gammill

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Filed Under: Fashion

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