Bespoke (adjective): “of goods, especially clothing, made to order”
Perhaps the thing I love most about fashion is that it’s truly an art form come to life. And because I consider the clothing on my back to be “art”, you can imagine I’m not a big fan of the same-ness we so often see in the fashion industry. You know what I’m talking about – the “it bag” that was replicated so many times it can be found on every street corner just like a Starbucks.
In such a creative industry, I crave differentiation. Uniqueness. Pieces that no one else has. So when I discovered Frilly, I fell hard.
“Frilly is a customizable, made-to-order fashion platform that merges traditional bespoke design practices in a digital space for a totally new way to craft a personalized style.”
What this means for you, is that you can browse the base styles on their website and completely customize each piece to your liking. They offer four brands within the Frilly umbrella, each with their own unique style. SALTT leans elevated business, One Fifty Third is mod with a contemporary twist, Herron excels in draped separates and FOUR has a flair of European chic.
I created this Herron crushed velvet blazer knowing it would be a key piece in my fall wardrobe. The longer length is perfect for sunny fall days or chillier winter evenings in SoCal.
Finalizing my design choices was so much fun. My blazer can also be made with army twill, smooth satin or metallic fabric. I was this close to choosing the magenta velvet but adore the way this burnt orangey-yellow turned out. Styled with pointed-toe ankle boots and black denim, it gives the air of Ralph Lauren Americana or the mod Beatles style of the 1960’s.
Knowing that I was an integral part of the design process and having a made-to-order piece for my closet is so thrilling. You all know I love to have a say in my fashion. I could have made my blazer short, with a mandarin collar and sleeveless! Plus, their bespoke business philosophy means their garments aren’t mass produced and don’t contribute to the tremendous waste and environmental harm many businesses in the fashion industry are guilty of.
Customizable, conscious fashion. Why didn’t I think of that?