Earlier this spring I had the opportunity to take part in the NYDJ National Fit Tour. Their team of experts and stylists set-up pop-up shops in three major cities where women could come in, get pampered and find their perfect fitting pair of jeans. Since denim is probably the most difficult thing to shop for, the goal was to remove the stress and hassle of the question we’ve all asked ourselves – why is it so hard to find a good fitting pair of jeans?
On top of that, NYDJ was also casting for their National Fall Campaign to be featured in O, The Oprah Magazine!
My girls Tiffany and Kara also attended the event, and we had a blast going through each phase of the experience. We started in hair and makeup to get camera ready and then each met with their master stylist to find a fit we loved.
Before this experience, I had never tried on a pair of NYDJ. And I have to be honest – as a self-proclaimed denim snob, I was skeptical I’d like them. Their main demographic seemed a bit older to me and I knew they were on the stretchy side, which I didn’t think would go with the structured fit I normally gravitate towards.
Then I tried them on.
I can honestly say they are the most comfortable jeans I have ever worn. Period. You could seriously climb a mountain, do yoga or go running in them they are so comfy. But here’s the most important part – they actually feel like (and are!) real denim. None of this legging jean mumbo jumbo that looks like they’ve been painted on or are so thin you could see through them. This is substantial quality denim. Denim with sturdy pockets, buttons and grommets that doesn’t leave creases on your stomach or legs when you take them off. The type of denim I gravitate towards and actually feels like what Levi Strauss set out to create when he revolutionized how we wear denim over a century ago.
Plus, I looked around at the women who were working and attending the event. Their team of experts were mostly from New York and super stylish women of all ages and sizes. I loved seeing how they each put their signature stamp on their NYDJ’s. Some were wearing shorts, some had their jeans cuffed, others styled them with sneakers, heels or boots and did their own distressing to personalize them. And the joy on the fellow attendees faces when they came out of the dressing room feeling fabulous and confident was priceless.
Once we had selected our looks, we met with the photographer for our photo shoot. Tiffany, Kara and I all took turns individually posing and then did a series of group shots. We had so much fun laughing and modeling together.
Here’s the best part…
Last month we all got notified we’d been cast in the NYDJ Fall Campaign! Not only can we consider ourselves cover girls, but we’re in Oprah Magazine baby! So head over to NYDJ’s website to watch the video of the casting process and then get to your local newsstand to pick up a copy of O’s August issue.
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